SPANX

LETTERING DESIGN | LAYOUT DESIGN | SWAG

I created a custom hand-lettering library for SPANX, capturing the DIY spirit of Sara Blakely’s journey to empower women and boost their confidence. This bespoke lettering became a cornerstone of the brand, featured across everything from print to digital campaigns. I also collaborated on fun, confidence-boosting swag, bringing the SPANX story to life in every detail!