Grizzly Chili

BRANDING | IDENTITY DESIGN

Grizzly stole the show at AIGA's Chili Cook-Off, winning Best Design. The hand-lettered logo, inspired by classic Western type and bear-tooth shapes set the tone. With meaty chili for carnivores, s’mores for herbivores, badge-worthy buttons, and a clever photo op, Grizzly delivered a booth experience as bold as its flavors.