The Journey Began

IDENTITY DESIGN | SWAG DESIGN

The Journey Began is more than just an athleisure brand—it’s a symbol of faith and fresh starts. Inspired by the founder’s powerful story of recovery from alcoholism, the brand was created to empower the AA community with apparel that celebrates resilience and thriving health. At its heart is a phoenix-inspired logo, embodying rebirth, renewal, and infinite possibilities. Wear your journey with pride.