Esme Faire

IDENTITY DESIGN

Esme Faire (meaning “beloved community”) is a mindfulness service founded by a fellow MNDFL graduate Jane Wilson. The brand weaves together connection, growth, and unity, symbolized by sacred geometry and chakra-inspired colors. A Celtic knot nods to Jane’s Irish roots, while the logo’s repeating droplets evoke leaves, water, or a flower. Look closely, and the droplets’ tips form abstract human figures—beautifully capturing the essence of community and transformation.